Advocacy platform
A simple public-facing idea built to make awareness feel personal rather than distant.
Work / Sickle Cell Foundation
Love a Nigerian.
A campaign that replaced stigma with names, identity and emotional connection.
Sickle cell disease affects thousands of Nigerians, yet people living with it are too often reduced to a label that strips away individuality, dignity and everyday humanity.
The Sickle Cell Foundation needed a campaign that could drive awareness while restoring empathy, helping Nigerians see warriors as people first: names, families, dreams, professions and stories.
Human storytelling
Creative that moved the conversation from medical labels to people with names and full lives.
Participation design
An invitation for Nigerians to send love notes to sickle cell warriors who shared their names.
Social advocacy
Campaign assets shaped to travel through empathy, identity and national belonging.
The Problem
A label had replaced the person
Those living with sickle cell were often reduced to the word “sickler.” The label created distance, made the condition easier to ignore and removed the humanity advocacy depends on.
The Insight
Names create connection
When people are reduced to conditions, empathy disappears. When they are seen as Ayo, Bisi, Demola, mothers, teachers and engineers, compassion has somewhere to land.
The Idea
Love a Nigerian
We ripped the label off and invited Nigerians to connect through shared names, turning strangers into people worth recognising, encouraging and advocating for.
Proof
The campaign made advocacy intimate by turning a national health issue into a personal act of recognition.
Campaign exposure across film, social, earned conversation and advocacy touchpoints.
Nigerians reached with a warmer, more personal way to see sickle cell warriors.
Attention earned through a story built around names, identity and shared belonging.
Work samples
Static and animated social assets built around names, identities and everyday Nigerian pride.
Connected experiences
More work from the studio.
