The Problem
Gaming in Africa needed a homegrown brand
Most platforms borrowed from Western or East Asian gaming culture.
Work / Kucheza
Every player writes their own ending.
We built the brand for Africa's leading youth gaming and esports platform.
The Insight
No two players experience a game the same way
Infinite possibility became the foundation for the brand.
The Idea
Build from the pixel
Modular blocks, grids and geometric forms gave Kucheza a bold, flexible system.
Work samples
A gaming identity built to move from digital worlds into physical play spaces.
