Work / Awarri

Africa's Robotics and AI Brand.

We built the brand identity for the company preparing young Africans for the future of work.

Awarri brand identity

Awarri needed a brand that could hold its own on a global stage without losing its African identity.

The name translates to "seek and find" in Yoruba, aligning perfectly with discovery, learning and exploration.

01

Logo concept

A mark reflecting an ecosystem of thinkers, creators and innovators.

02

Visual system

African-inspired patterns and a flexible palette for education, technology and innovation contexts.

03

Brand extensions

Applications across digital platforms and everyday objects.

04

Cultural grounding

Every visual decision traced back to African meaning.

Work samples

Identity applications across launch, office, merchandise and communication touchpoints.

Awarri logoAwarri communicationsAwarri office applicationAwarri shirtAwarri pattern